Michael Porter's "Strategy and the Internet"
"Strategy and the Internet is a very interesting article. The article talks about how traditional business tactics and strategies are effected by the Internet. The main point that he makes throughout the article is that if business integrates the Internet and works with it, then business will be able to flourish and ultimately succeed. One way that the Internet changes business is that it empowers customers. Customers are no longer limited to their geography for acquiring their goods and services. Customers are also empowered, because with the internet they are now able to easily compare prices and products in ways that were previously impossible. However, there are some draw backs, such as the elimination of face to face contact, and the inability of customers to interact with products before purchasing them. But, overall Porter feels that the gain from the modern Internet is worth the few drawbacks.
Christoph Sawyer
