Michael Porter's "Strategy and the Internet"
"Strategy and the Internet is a very interesting article. The article talks about how traditional business tactics and strategies are effected by the Internet. The main point that he makes throughout the article is that if business integrates the Internet and works with it, then business will be able to flourish and ultimately succeed. One way that the Internet changes business is that it empowers customers. Customers are no longer limited to their geography for acquiring their goods and services. Customers are also empowered, because with the internet they are now able to easily compare prices and products in ways that were previously impossible. However, there are some draw backs, such as the elimination of face to face contact, and the inability of customers to interact with products before purchasing them. But, overall Porter feels that the gain from the modern Internet is worth the few drawbacks.
Christoph Sawyer
Will a customer ultimately succeed if they find a way to work with the Internet? What does "work with the Internet" look like in terms of a real example? Doesn't the extra power the Internet gives customers undermine any good it might bring a company?
ReplyDeleteWould you say the the benefits of integrating the internet outweighs the drawbacks that the internet inevitably comes with? Also, do you think that even if some companies do not rely solely on the internet, they will still be run out of business because of the power the internet has?
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