Business Model Generation, provides and incredibly powerful and concise tool for Entrepreneurs who want to start a successful and stable business or for business that want to evaluate and improve their existing business. The beginning of the book describes what a Business Model Canvas is and instructs readers on how use it. The Business Model Canvas is targeted mainly at entrepreneurs and is a diagram that is divided into nine different categories that the entrepreneur fills out with specific elements about the business plan.
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| Business Model Canvas in it's graphic form |
The Business Model Canvas categories include:
- Customer Segments
- Value Propositions
- Channels
- Customer Relationships
- Revenue Streams
- Key Resources
- Key Activities
- Key Partnerships
- Cost Structure
All of these categories create for a concise plan and way of approaching evaluating a business plan, all while having very clear and explicit explanations as to subcategories, characteristics, and different points of views.
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| The Business Model Canvas in it's useable form |
